With the way ICT, the Internet infrastructure, and the introduction of digital technologies are transforming businesses, especially with digital marketing and online sales, online marketing is becoming one of the crucial components of business strategies, especially for small and medium businesses. Digital marketing is mainly online, hence also called online marketing, but it also includes mobile phones, electronic display of advertisement and any other digital medium of promoting, distributing and selling a product or service.
Digital marketing strategy—as a reinvention of marketing strategy—has become a vital tool for business owners and marketers. If you own a business or you desire to build your career in marketing, or you want to make more money from marketing activities, you need to employ digital marketing tools and techniques to improve your bottom line and ensure sustainable business growth.
There are various ways through which online marketing activities may be conducted, which include:
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